Privacy Policy

1. Who are ‘We’?

In this privacy policy, the words ‘We’ or ‘Us’ refer to the Limited company 'Raceparts USA Ltd' that operates it. Either of these may be the data controller, data processor or both data controller and data processor of your personal data that we collect from you, from time to time.

It's really important to us that you trust us with your personal data, so we want to make sure that you understand what personal data we hold about you and how we collect, store and process it.

We will use your personal data in the way(s) set out in this policy. If you are not happy with the way that we are using your personal data, please do not provide us with your personal data, (More information on how we collect your personal data is stated below). If you have any questions about this policy and what we do with your personal data, please contact us using the contact details below.

You can contact us about this policy via or write to Mr B Paddick, Raceparts USA Ltd, 101 Ethan Allen Drive, Dahlonega, Georgia 30533.

2. What is Personal Data?

Personal data is information about you that can help us identify you, such as your name, address, phone number or email address, or more discrete data such as the device ID of any smartphones, tablets or similar mobile devices you own.

There are also special categories of personal data that are treated by law as being particularly sensitive. This may include your racial or ethnic origin, your religious beliefs or information related to your health. Currently we do not have and need for such information and therefore do not request it.

If collection was deemed helpful for you anytime in the future, we would only ever collect special categories of data, where we have your explicit consent to do so, where it is in your vital interests that we do so, or to enable us to make decisions regarding the services that we provide to you.

3. What Personal Data do We collect about You?

The nature and the type of personal data we collect will depend on why you are giving it to us.

We collect personal data about you when you;

❖use our website. We collect information where available including your device's ID, IP address, operating system and browser type. This information helps us produce anonymous data about our users’ browser behaviour. Our website also uses cookies for more information please read our full cookies policy;

❖ purchase items from our online shop. We collect information such as your name, contact details and delivery address (if applicable). We do NOT however collect your bank/credit card details and have no ability to view them;

❖ interact with us on our social media pages, such as Twitter Facebook, Pinterest and Instagram). We collect information about you from Twitter and Facebook's sites if the settings on your accounts or the privacy policies of those sites give us permission to do so. This would include your name and any direct or private messages sent to us;

❖ sign up for our newsletter. We collect information such as your name and email address and may audit your ‘click through’ on the newsletter emails that we send to you;

❖ voluntarily provide us with your personal data whilst completing surveys, signing up for events or providing feedback. We collect information such as your name, email address, postal address and any additional comments or information you give to us.

If any of your personal data changes, or you believe that any of the personal data that we hold is incorrect, please let us know by contacting us via and we will ensure that your 'Personal Data' is up to date. We may also contact you from time to time to verify that your 'Personal Data' is up to date.

4. What do We use Your Personal Data for?

When processing your personal data, we will only do so in relation to specific purposes and only after giving careful consideration to ensure that your privacy rights are not seriously impacted.

We will process the personal data that you provide to us in the following ways for the purpose of (and on the basis of) our performance of our contractual obligations to you:

To provide you with the services that you have requested or purchased from us, such as fulfilling your purchase of a product through our website (this may include correcting any errors that you have provided such as any typos in your postal address);

In order to verify your identity (i.e. to confirm that you are who you say you are), such as verifying your details with a credit card company for example.

We will process the personal data that you provide to us in the following ways based on our 'Legitimate Interests' as a business:

Where we do research on demographics, interests and behaviour based on the information you provide to us. We do this to better understand you. This research is compiled and analysed on an anonymous basis. We may share this anonymous data with potential advertisers or business partners;

To create a profile about you to ensure our communications with/to you are relevant and timely. Also to provide you with a continually improved experience when using our services.

To provide your personal data to our insurers from time to time.

We will only retain information for as long as it is appropriate to do so and will always delete this data responsibly in line with our Data Retention Policy.

To respond to any queries that you ask us;

Like helping us identify and fix defects or errors on our website, system or services.

We will process the personal data that you provide to us in the following ways in order to comply with our legal obligations:

To ensure that our website is kept secure and to prevent crime;

For the purposes of identifying and preventing fraud and to comply with statutory or regulatory requirements, such as reporting requirements Health and Safety Law.

Marketing Communications

We will also process your personal data where you have given your consent to us doing so, for example:

❖ When you have asked to receive our newsletter;

❖ When you have asked to receive other forms of marketing communication about us;

❖ When you have asked to receive information about any upcoming events;

❖ Where we are relying on consent to process your personal data, we will only process your personal data for the purpose that you have given us consent for.

If you would like to receive these communications but have not opted in, please contact us on: +1 770-889-0499 or email indicating your preferred method of receiving any marketing communications from us.

5. Who do We share your personal data with?

Except where we use third party services to collect information, when you are asked for personal data by us, you are sharing that information with us alone, unless we specifically state otherwise below. As explained above, 'us' includes Raceparts USA Ltd. Our group shares various operations and business processes so we need to share data within our group in order to fulfil our contractual obligations to you or because it is in our legitimate interests to do so.

We may also provide your personal data to third parties who may process your data as part of the services they carry out on our behalf. In order to provide you with the services that you have requested from us, the following third parties may also need to process your personal data:

a) third party product and service providers who we engage on your behalf to provide the products or the services that you have agreed to purchase (such as the purchase of special order goods purchased on our website. This may include, for example, our engine distributors (for Honda engines), courier companies (such as UPS) and USPS;

b) any statutory, governmental or regulatory body that requests the personal data and that we are obliged (by law or by regulation) to provide;

c) our analytics and search engine providers that assist us in the improvement and optimisation of our website. We currently use Google Analytics, you can read their privacy policy online;

Please be aware that advertisers or web sites that have links on our site may collect personally identifiable information about you. This privacy statement does not cover the information practices of those web sites.

As our requirements change, we may need to change the third parties that process your personal data to meet those requirements.

We do not sell or rent your personal data to anyone, we will never provide your personal data to another company or charity for their marketing purposes without your explicit consent.

6. How do We protect Your Personal Data?

We will always do our best to keep your personal data secure. Steps we take in order to do this include the use of technical controls (such as encryption and network protection), limiting the number of people working for us who have access to your data and ensuring that they are trained in protecting your personal data.

7. Retention of Your Personal Data

We will only retain your personal data for as long as we need to. In considering how long to retain your data we will always take into account factors such as any ongoing obligations we have to you, the nature of our relationship with you, legal requirements and contractual requirements. We will not keep your data indefinitely and will always dispose of it carefully when it is no longer necessary for us to retain it.

8. Your Rights – What are the Choices Available to You Regarding Collection, Use and Distribution of Your Personal Data?

The law gives you a number of rights in relation to your personal data and our use of it. You have the right:

a) to ask us not to use your personal data for direct marketing purposes;

b) to ask to see what personal data we hold about you and to find out about the way that we process the data (and in some circumstances, you can ask us to provide a copy to a third party);

c) to ask us to correct or update any personal data which is inaccurate;

d) to ask for personal data to be deleted in some (but not all) circumstances where there is no good reason for us to continue to process it;

e) to ask us to temporarily stop using your data if you don't believe that we have a right to use it, or to stop us from using your personal data where there is no good reason for us to continue to use it and;

f) not to be subject to decisions made solely on the basis of 'automated processing' (i.e. the right not to be subject to decisions made solely by algorithms or computers without input from a human) in certain circumstances.

If You would like to exercise any of the rights listed above, or if you have any queries or concerns about the way we use your personal data (or any questions about this privacy policy), you can contact us by email via, by post to: Mr B Paddick, Raceparts USA Ltd, 101 Ethan Allen Drive, Dahlonega, Georgia 30533 or by telephone on: +1 770-889-0499.

Your Right to Lodge a Complaint

If you are unhappy with the way We have dealt with your personal data or if you have any further questions about how we process and retain personal data please contact us in the first instance via or by writing to Mr B Paddick, Raceparts USA Ltd, 101 Ethan Allen Drive, Dahlonega, Georgia 30533 so that we can try to put this right.

If you are still not satisfied, you have the right to lodge a complaint with the Information Commissioner’s Office. Further information on how to do this is available on the ICO website.

9. Changing this Policy

We may make changes to this policy from time to time. If We make any significant changes to this policy that impacts the way in which your personal data is treated, We will post the changes on this page or, where We feel that the changes are really significant, We may contact you directly. Changes will apply from the time We post them (either here on our website or when we contact you). This policy was updated on the 1st October 2023.

10. How can You Access, Update or Delete your Personal Data?

In addition to the options throughout this policy, you may change or update any or all of the personal data that we hold about you by contacting Mr B Paddick via or by logging on to your personal profile if you have an account on our website.